Tripti Lal
Ezy Vyapar: Mobile App
1) Project Goal
The goal of the project was to design a dedicated app for street food vendors to record their daily sales records.
2) Target Audience
The app is designed for all street food vendors in rural, semi-urban and urban cities. The personas designed for this project were an elderly, traditional street food vendor owner and a young, ambitious food truck owner.
3 ) Key Challenges or Constraints
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Designing an app for not so tech-savvy user
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Adding features which are user friendly and are better than competitors. Check out the competitive audit here.
4) Research Study Details
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It was a moderated research study with 5 participants, 2 male middle aged street food vendors, 2 young male street food vendor and 1 young female street food vendor.
7) User Testing Results
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The Primary insights were related to UI/design of the app, making language options accessible and improving the 'Send Payment Reminder' options.