The goal of the project was to design digital products for social good. I worked on designing a user experience to help people learn how to invest on both website and a mobile app.

The responsive website and app are designed for all urban city users aged 18 years and above who wish to start their investment journey

• Designing an easy flow for investment since it requires many regulatory compliances

• Helping first time users understand their profile and risk-taking appetitte

• It was a moderated research study with 5 participants, 2 young male professionals, 2 young female home-makers and 1 elderly female homemaker.

• The Case Study can be accessed from here

• The wireframes made one investing flow 'Make your Plan' as part of the initial design and feature. 

• With moderated user testing, insights were gained on how to make it more simpler.

• The Wireframe and Lo-Fi prototype can be accessed here.

• The Primary insights were related to simplifying investment flow and better UI/look and feel of the app.

• The mockups and hi-fi prototype of the project can be accessed from here.